Many moons ago, on April 10th, 2014, Veronica Varetta founded LILL Milan and our first post landed on Instagram! We also made our first public appearance in Luisa Via Roma (it felt grand).

Our ‘grids’ became sparklier, thanks to Carolina Molossi working her magic.

Through the years, we stuck with our original philosophy –  and also with the special people who supported us from the start. In 2017, our most iconic piece ever was born: the BOYS TEARS NECKLACE.

We jumped on a TRAM and paraded some gold around the streets of Milan.

Pierced and partied like there’s no tomorrow – and eventually made it to the 4th floor of La Rinascente Milano.

2020 taught us how important it is to have a safe space, so we decided to look for our own. This is how LIL House opened its doors on December 4th in the heart of Milan.

In 2021, the Bling called, and our PRECIOUS collection answered with sparkling Natural Diamonds and Multicolor Sapphires.

On Valentine’s Day, we launched a bold OOH campaign in Milan. Then, Summer Tresca joined our permanent collection. After a London pop-up inspired by Milan’s sciure, we introduced our sister brand Âgée.

New year, new commitments – our amulet Viola is still helping @donnexstrada keep women safe from violence.

Then, it was time to rock ‘n’ roll with our first CGI campaign dedicated to ICY.

We blew out ten candles, not on a cake but on a sparkly gold-leaf pizza, during our SpeciaLILtà takeover in Milan.

Speaking of birthdays, we have a lovely surprise in store for you, dropping real soon!