WHAT: LIL House, the very first jewelry speakeasy in the heart of Milan
WHEN: December 2021
WHY: To give you the chance to try and shop all the collection
A jewelry speakeasy? Yes, indeed.
It’s an unusual association but not a mistake, trust me!
If you know LIL Milan and its philosophy, you should also know that we would have never named our space store or showroom - not at all!
Speakeasy is a term used during the Prohibition era and now fashionable again to define nice and nitche places just as LIL House - the space we opened in December 2020.
We love to define LIL House as a hidden gem, where jewels are the main character and customers feel free to enter and feel comfortable in a familiar environment. It is located in an elegant Liberty building in Via Gaetano Donizetti 36 - just a 10 minute walk from the city center.
The space is warm and characterised by a unique design made of essential lines that were studied down to the smallest detail. The main floor is where LIL jewels are displayed and where you will be able to try them on. But if you are tired you can relax on a comfortable white Danish style daybed, scroll the website on the maxi touch screen while recharging your phone.
For the more curious ones, just behind a multi color mirror, a stepladder leads to a magic place: Boys Tears Club - named after the iconic LIL choker. A jewel that has also become a pretext to build a real community among people wearing it. Boys Tears Club is there to give customers the opportunity to talk, relax and have fun - like in a real comfy home.
Come and visit LIL House from Tuesday to Saturday from 11am to 7pm.